Lytho Launches Creative Workflow Software in Europe

 PM News by 

Amsterdam, Netherlands and Raleigh, NC – June 7, 2022 – Lytho, the brand and creative operations platform, announced today the launch of its creative workflow software in Europe. Creative workflow helps creatives bring order and efficiency to the creative lifecycle – from creative briefs and project management – to the approval process and reporting on creative operations. Lytho creative workflow is different from other project and task management tools because it is designed around the unique needs of creative and brand teams.

“As European companies have begun shifting more creative work to in-house agencies, the volume and complexity of work requested of creative teams has grown while deadlines have shrunk and human resources remain flat,” said Lytho CEO Douglas Thede. “When we ask creatives working in the space, they’ll readily admit their environment is hectic and exhausting – creative workflow helps tame the chaos.”

With its European headquarters located in the Netherlands, Lytho is better known in that region for its digital asset management (DAM) software. It added creative workflow software to its product offering last year after merging with a U.S.-based company called inMotionNow. That merger unified both tools under a single company rebranded as Lytho – and now supports the entire creative lifecycle.

As such, the creative workflow software has an established track record of success in the U.S. Indeed, Lytho has loyal customers in a range of markets including retail, higher education, consumer packaged goods, insurance, and professional sports teams, among others. In the time since its merger, Lytho has worked diligently with European brand and creative teams to prepare creative workflow for general availability across the European Union (EU). 

Some of the major components of the creative workflow software include the following:

  • Creative project management. Lytho creative workflow gives creative leaders the tools they need to organize and manage all their projects. These range from automated templates for setting up projects, assigning work and adjusting schedules – to dynamic Gantt charts and Kanban boards that show the status of any given project at any given time. The software keeps team members and stakeholders alike informed with in-app and email notifications.
  • Streamlined review and approvals. For many creative teams, feedback in the review and approval process is often unclear and provided out-of-sequence. This slows progress and adds undue stress to the entire team. Lytho solves this problem by automatically routing proofs along a customer-defined approval path. It consolidates feedback and ensures the right reviewer is responding at the right time. It also offers in-app comments (i.e., @mention) for clarification, version control, automated reminders and an audit trail detailing the approval process which brings greater accountability and transparency for all involved. The review process can be completed on a mobile device, which makes it simple for stakeholders.
  • Facilitate creative briefs and project requests. Too often creative requests are tossed over the proverbial wall to the creative – and these lack the necessary information. Creative workflow solves this problem with a library of dynamic creative request forms developed over years of experience and identification of best practices. This allows creative teams to confidently kick off every project, ensure alignment, manage stakeholder expectations, and avoid false starts and rework.
  • Resource management. Burnout among creative teams is a growing problem – especially as businesses have increasingly brought work traditionally performed by outside agencies in-house. In response, Lytho recently unveiled resource management, a collection of features for managing resources across a framework Lytho calls PAWS (priorities, availability, workload, and specializations). Resource management helps leaders keep track of which team members are working on what projects and who has availability by specialty.
  • Creative operations metrics and personalized dashboards. Lytho pulls together all the data about projects in the system, analyzes it and presents it in an easy-to-understand and personalized dashboard. Stakeholders can see the status of their requests while individual contributors, like graphic designers, can observe their projects and deadlines. Finally, creative leaders can view aggregate totals across their entire team and even create executive scorecards to demonstrate value.

Today’s announcement is just the latest example of the company’s momentum on both sides of the Atlantic. For example, Lytho was recently named one of the three “best performing SaaS companies in the Netherlands” by mt/sprout, a publication that tracks technology startups and scaleups.

Earlier this year, the company’s newly announced resource management features were recognized in a new report by an independent research firm. Finally, in late 2021, the company was ranked in the top 10 “Best Places to Work” by the Triangle Business Journal for the second year in a row.

“The Lytho DAM solved many of the market challenges facing European creative teams on the post-production side of the creative lifecycle – storing, organizing, sharing, and re-using creative assets,” added Thede. “Now with creative workflow, we’re able to support the creative process further upstream – in essence providing greater support to the creative teams behind every brand.”

About Lytho

Lytho provides resource management software to brand and creative teams. We help these teams fight the natural complexity that comes from managing many stakeholders, projects, and creative assets. Our flagship products include creative workflow and digital asset management (DAM). These tools bring efficiency and streamlined collaboration to every stage of the creative process from project intake to measurement. More than 600 enterprise customers worldwide use our software to help tame the chaos and make a greater business impact through improved predictability, stronger brand consistency and ultimately, better creative outcomes. The SaaS-based technology is easy-to-implement, intuitive and backed by an all-star customer service and support team with offices located in the U.S. and Europe. For more information visit us on

Media Contact:

Frank Strong

for Lytho


inMotionNow Rebrands As Lytho Reflecting Expanded Support For Creative And Marketing Across The Full Content Lifecycle

 PM News by 

Raleigh, NC – October 18, 2021 – After more than 20 years, inMotionNow is rebranding as Lytho. The new name is a natural progression following the merger between inMotionNow and the Netherlands-based Lytho BV announced earlier this year. The merger brought together two SaaS-based marketing technology (martech) products focused on complementary, and increasingly important, areas of the content lifecycle – creative workflow and digital asset management (DAM).

“inMotionNow is a name that has sentimental value for many of us, so while it was a difficult decision, we concluded it no longer reflected who we are becoming as a company,” said inMotionNow CEO Douglas Thede. “Lytho better signifies who we are and what we are building – a broader, more sophisticated, and advanced software solution that is purpose-built for teams that value creative and want to make the most of the entire content lifecycle.”

Until now, inMotionNow was best known for supporting the creative process through workflow automation. Lytho BV picked up where inMotionNow ended, providing asset storage, content distribution, and the re-use of creative assets. 

The rebranding extends to the company’s web domain (, logo, colors, and product names. To simplify things for users, products are being renamed based on how these are used. For example, the creative workflow product, previously known as inMotion ignite, will now be called Lytho Workflow. Similarly, the original Lytho product is being renamed as Lytho DAM. Newer products and features on the product roadmap will follow a similar naming convention. 

Rebranding represents the natural next step in articulating the vision for product innovation and the value Lytho aims to deliver to the market. Indeed, the new name signals the expanded capabilities the unified company provides to creative and marketing teams to drive better content outcomes.

“What is not changing here is our passion for helping creatives and marketers achieve better content outcomes,” added Thede. “Customers can expect the same high level of service and support they’ve come to love – only coupled with an ambitious product roadmap and a team that’s already been hard at work making it happen.”

Lytho formelry inmotionnow image

Origins of the Lytho rebrand

The Lytho name is drawn from lithography, an 18th-century printing process using stone, oil-based ink, and water. At that time, lithography was groundbreaking as it provided a technique for replicating text and art. As such, it fueled the one-to-many distribution of creative expressions, while the replications remained true to the creative vision.

Today, the company views itself as a modern lithographer for the digital age. The software simplifies how creatives and marketers take a creative concept across the entire content lifecycle – from ideation and creative asset production – to distribution, storage, and measurement. 

“We are excited to announce our new name and look to the marketplace,” concluded Thede.  “Moreover, we are grateful for the long list of enviable customers that have chosen to partner with us as we work together in facilitating the future needs of their creative process.”

About Lytho

Lytho builds software that helps creative and marketing teams drive better content outcomes. The company’s flagship products include creative workflow and digital asset management (DAM). It supports the full content lifecycle spanning from creative ideation to asset storage in a searchable digital library. This ensures approved creative is accessible for use and reuse across your organization. With more than 600 enterprise customers worldwide – across CPG, retail, finance, insurance, manufacturing, professional sports, higher education, and more – Lytho brings the efficiency of automation and streamlined collaboration to every stage of the creative content process, including project intake, prioritization, project management, review and approval, content distribution, creative asset storage, and measurement. The SaaS-based technology is easy to implement, intuitive to use, and is backed by an all-star customer service and support team with offices located in the U.S. and Europe. For more information visit us on